Our company, Design Hardwood Products, Inc., known to many in the industry simply by our brand name WOODWISE, was founded in 1988 by John Goss, a third-generation hardwood flooring contractor. And what started with the simple idea of quality products made by professionals for professionals, has developed into a successful, well-respected force in the hardwood flooring industry. We continue to expand our line of wood fillers, cleaners, tools and accessories for the hardwood flooring professional, producing products we would be proud to use ourselves.
We have always understood that no successful company was ever built alone. And that business is not just about sales, but about the relationships we continue to build — with our employees, our customers, our vendors and the community. The measure of our success continues to be our customers’ loyalty, the quality of our products, and our continuing efforts to meet the unique needs of the hardwood flooring industry.